About Cartful
Cartful helps enterprise ecommerce brands guide shoppers to the right products with product finder quizzes and recommendations built for merchandising control, brand-native design, and downstream data activation.
Why we exist
Cartful was founded in 2015 by Tim Petrella in New York City. The idea was straightforward: when catalogs get complex, shoppers need guidance, and brands need control over how products are recommended. Most tools treat product finders as a simple widget. We saw that enterprise teams need something more rigorous.
Why guided selling is harder than it looks
Product finders look simple on the surface. But enterprise teams know they touch multiple parts of the business at once.
It's a marketing experience
For many shoppers, a quiz is the first meaningful interaction with your brand. The copy, questions, and education need to feel intentional.
The merchandising is real
Wrong product, wrong outcome. Returns go up, lifetime value goes down. Getting the match right matters most on first purchase.
The data needs to work downstream
Shopper intent should flow into your CRM, CDP, and lifecycle tools so your team can personalize follow-up and measure what's working.
What we build
Cartful is a platform, not a widget. AI helps teams move faster while keeping full control over quiz content and recommendation behavior.
Studio Visual Editor
A drag-and-drop builder that lets non-developers create complex branching logic and brand-native visuals. Teams iterate quickly without engineering tickets.
Controlled recommendations
Multiple scoring approaches with strict merchandising guardrails: eligibility rules, exclusions, boosting, and out-of-stock fallbacks. Your team stays in control.
Stack-ready integrations
Events and attributes flow into Klaviyo, HubSpot, Salesforce, Google Analytics, and more. Shopper intent becomes usable across your marketing stack.
Frequently asked questions
Why did you start Cartful?
Product research should be accessible to every shopper. When catalogs get complex, shoppers need guidance and brands need control over how products are recommended.
Who is Cartful built for?
Enterprise ecommerce brands with complex catalogs that need controlled recommendations, brand-native experiences, and data that flows into their existing stack.
How do teams build quizzes without developers?
Teams use the Studio Visual Editor, a drag-and-drop builder for creating complex branching logic and on-brand visuals without writing code.
What support is included?
All Studio customers get onboarding, documentation, business-hours support, and Quarterly Business Reviews. Enhanced support and add-on services are available.
See Cartful in action
Get a live walkthrough tailored to your catalog.