Cartful + Adobe Analytics

Does Cartful integrate with Adobe Analytics?

Yes. Cartful has a native Adobe Analytics plugin in Studio. You select from four integration methods, choose which quiz events to send, and configure event parameters. Studio generates a JavaScript code preview for each event so you can verify the implementation before going live.

Why this matters for Adobe Analytics users

Enterprise teams on Adobe Analytics need quiz event data in the same reporting environment as the rest of their digital analytics. The challenge is that Adobe’s implementation model varies significantly depending on which method your team uses — appMeasurement, Adobe Launch/Tags, the Client Data Layer, or Web SDK all have different instrumentation patterns.

Cartful’s Studio plugin handles this by supporting all four methods. You select the one that matches your existing Adobe implementation, pick the events and parameters you want, and Studio shows you the exact JavaScript that will fire. No guessing about whether the implementation will be compatible with your Adobe setup.

What this integration does

When a shopper interacts with a Cartful quiz, the Studio plugin fires Adobe Analytics events from the frontend using your selected integration method. You control:

1. Which method to use — appMeasurement, Adobe Launch/Tags, Adobe Client Data Layer, or Adobe Web SDK.
2. Which events fire — select from the full canonical event set.
3. What parameters are included — configure per event in Studio.
4. Verification before launch — Studio shows a JavaScript code preview for each event and method.

Integration methods

Method	How events are tracked	Typical use case
appMeasurement	Via s.tl() with a custom tracking object containing event properties as link tracking variables	Legacy Adobe implementations using the s object
Adobe Launch/Tags	Via Adobe Launch rules and data elements	Teams managing Adobe instrumentation through Launch
Adobe Client Data Layer	Via the Adobe Client Data Layer standard	Implementations using the ACDL for cross-tool data sharing
Adobe Web SDK	Via the Adobe Experience Platform Web SDK	Teams migrated to the modern Adobe stack

Each method has its own implementation pattern. Studio adapts the output accordingly and provides a code preview for each.

Available events

Cartful supports 10 canonical quiz events — including quiz:start, quiz:complete, product:addToCart, recommendations:loaded, and others. You select which to enable and configure parameters per event in Studio.

How it works (setup)

1. Create an Adobe Analytics plugin in Studio for the quiz you want to instrument.
2. Select your integration method — this is the key decision and must be made upfront, as it determines the entire implementation shape.
3. Select which events to enable and configure event parameters.
4. Review the JavaScript code preview — Studio shows the exact code that will fire for each event under your selected method. Share this with your Adobe team to confirm compatibility.
5. Enable debug mode during setup to validate events with Adobe debugging tools.
6. Disable debug mode before going to production.

Data mapping

The mapping shape depends on the selected integration method:

Cartful	Adobe Analytics (appMeasurement example)	Notes
Quiz event (e.g., quiz:start)	Tracked via s.tl() with custom tracking object	Other methods use their own equivalent patterns.
Event parameters	Link tracking variables in the tracking object	Customer selects which parameters to include in Studio.

For other methods (Launch, Client Data Layer, Web SDK), Studio adapts the output and shows the corresponding code preview.

The code preview: what makes this practical

The JavaScript code preview in Studio is the key feature for enterprise Adobe teams. For each event you configure, Studio shows you the exact code that will fire — specific to your integration method.

This means:

• Technical teams can verify the implementation matches their existing Adobe setup before going live.
• Non-technical users can share the preview with their Adobe team for review without needing to understand the underlying code.
• No surprises in production — you see exactly what will fire before enabling it.

Good to know

• Method selection is upfront. You must select the Adobe integration method when creating the plugin. This cannot be changed later without reconfiguring.
• Debug mode. Available and useful during setup, but must be disabled before production.
• Frontend-only. Events are sent from the browser using the selected Adobe method.

See: Integrations hub · Product