Cartful + Shopify (and Shopify Plus)

Does Cartful integrate with Shopify?

Yes. Cartful works on Shopify and Shopify Plus. Deployment is a JavaScript snippet you paste on whichever page(s) the quiz should appear. For catalog sync, Cartful has a native Shopify app that pulls product data via GraphQL, or you can use any of the platform-agnostic feed methods.

Two integration surfaces

Cartful’s Shopify integration has two parts, and they are independent:

1. Embed (platform-agnostic)

The quiz itself is deployed via a JavaScript snippet copied from Studio. This is the same snippet used on every platform — Shopify, Shopify Plus, SFCC, or any other stack. If you can paste a code snippet on a page, you can deploy Cartful.

2. Catalog sync (native Shopify app or generic feeds)

Cartful needs access to your product catalog to power recommendations. There are two paths:

Native Shopify integration — Connect through the Shopify app in Studio. Cartful pulls products, variants, and optionally price lists from catalogs using GraphQL bulk operations. You specify which metafields to include.

Generic feed methods — HTTP feed URL, FTP server, direct file upload, or Cartful-hosted cloud storage. Supported formats: CSV, TSV, JSON, and JSON Lines. JSON/JSON Lines feeds follow a Cartful-defined schema for extension attributes and variants.

Both paths deliver the same result: your catalog in Cartful’s recommendation engine with all extension attributes available for scoring and rules.

What Cartful reads from Shopify

• Products: title, description, price, rating, URL, images, SKU
• Variants
• Price lists from Shopify catalogs (optional)
• Metafields you specify

Required canonical fields: price, title, description, rating, URL, images, and SKU. Everything else is treated as an extension attribute and is available to the recommendation engine.

Cartful does not read customer data, orders, payment methods, or any other sensitive Shopify resources.

What Cartful writes to Shopify

Nothing. Cartful does not create customer tags, metafields, order notes, or any other Shopify resources. When a shopper clicks Add to Cart from a quiz result, Cartful calls Shopify’s native add-to-cart function — but no data is written back to the Shopify API.

Custom integration plugins can be built within the Cartful ecosystem to interact with the Shopify API or a client-side SDK during quiz events, depending on your needs.

Sync frequency

Catalog syncs are configurable at setup. Schedules range from every hour (up to 24 times per day) to custom schedules targeting specific days and times. This applies to all feed types.

Shopify plan considerations

The native Shopify catalog integration uses GraphQL bulk operations, which consume query cost credits. The credits available depend on your Shopify plan:

• Shopify Plus: more credits, faster syncs for large catalogs
• Shopify Basic/Standard: same integration, same data — syncs take longer at scale

This is also why merchants must manually specify which metafields to load. Metafields defined at the product/variant level require per-product queries rather than a list query, which increases cost. Selecting only the metafields you need for recommendation logic keeps sync efficient.

How it works (setup)

1. Deploy the quiz: in Studio, navigate to the relevant flow, copy the embed script, and paste it on the target Shopify page(s).
2. Connect the catalog (choose one):
   • Native Shopify app: connect in Studio and specify which metafields to include.
   • Generic feed: configure an HTTP URL, FTP connection, file upload, or cloud storage path in Studio.
3. Set the sync schedule: hourly, daily, or custom.
4. Test: run a quiz session and confirm recommendations resolve correctly from your catalog.

Good to know

• Pull only. Cartful reads catalog data from Shopify. It does not write anything back.
• GraphQL query cost. The native integration consumes Shopify query cost credits. Large catalogs on lower-tier plans may sync more slowly.
• Manual metafield selection. You must specify which metafields to include to keep sync costs manageable.
• No customer data. Cartful does not read or store customer, order, or payment data from Shopify.

See: Integrations hub · Product