Product finder quizzes for enterprise ecommerce.
Cartful is for ecommerce teams who need:
- Merchandising control - full control over what gets recommended and why
- Design flexibility - a quiz that matches your site, not a bolt-on widget
- Zero-party data - structured shopper data flowing to Klaviyo, GA4, and your CDP
- Real partnership - a team behind the platform, not just a ticket queue
Build the right digital experiences for your brand.
Cartful Studio is a visual editor where your team builds quiz experiences, configures recommendation logic, and iterates without engineering support.
Studio Editor
Drag-and-drop content blocks, AI-assisted drafting, and live preview.
Flow Builder
Visual branching logic with conditional paths, scoring rules, and guardrails.
Trusted by leading ecommerce teams
The right platform matters. The right partner matters more.
Premium support, included for every customer
Every Cartful Studio customer starts with a kickoff call, full documentation access, email and live chat support during business hours, and quarterly business reviews. Cartful handles pre-configuration during onboarding so your team launches from a working foundation. Migrating from another tool? We port your existing quizzes at no additional cost.
Strategic support that scales with you
For teams requiring more hands-on support, we offer a dedicated account manager who knows your catalog, your goals, and your tech stack. Quarterly business reviews built around strategy. Optional add-on services covering quiz building, creative strategy, and ongoing optimization.
What our customers say about working with us:
Guided selling at every stage of the purchase funnel.
Recommendation
Help shoppers navigate a complex catalog and find the right product for their needs.
Bundle building
Guide shoppers through complementary products to build a complete, curated set.
Gift guides
Match gift-givers to the right products based on recipient preferences and occasion.
Personality quizzes
Engage shoppers with fun, brand-aligned experiences that still drive real conversions.
Size and fit finders
Resolve sizing uncertainty before add-to-cart and reduce returns with confidence.
Routine builders
Build multi-step routines (skincare, supplements, nutrition) from your catalog.
Lead capture
Capture structured shopper intent and segment directly into your ESP or CDP.
In-store experiences
Bring guided selling to your retail locations with tablet and kiosk-based quiz experiences.
“We love the engagement and conversion rates we see from customers who use our sock finder tool. It's definitely a win for the customer, which makes it a win for us.”
Matt Etzler
Global Head of eCommerce, Smartwool
Built for enterprise requirements.
Merchandising control
Scoring, rules-based matching, and decision trees. Layer on eligibility filters, exclusions, and guardrails. AI suggests rules; your team approves.
Design flexibility
Cartful ingests your site styling so the quiz feels native, not bolt-on. Full control over layout, typography, and interaction patterns.
Integrations
Native connections to Klaviyo, GA4, Meta, and major CDPs. Custom integrations via API, webhooks, and SDK for any enterprise stack.
Learn more about IntegrationsAnalytics and A/B testing
Step-level drop-off, completion rates, product clicks, and add-to-cart tracking. Run experiments using your existing A/B testing tools.
Implementation
One code snippet, zero ongoing dev dependency. Your marketing team launches and iterates without engineering tickets or sprint cycles.
Data and privacy
Zero-party data by design. No PII stored by default, no IP addresses or device IDs. SOC 2 Type II certified. EU data residency.
Built with trust in mind
Frequently asked questions
What is a product finder quiz?
A product finder quiz is a guided shopping experience that asks a few structured questions and recommends the best products based on the shopper’s answers. It helps shoppers make a confident choice when the catalog is complex.
How is Cartful different from a form tool like Typeform?
Form tools capture responses. Cartful is purpose-built to map answers to controlled product recommendations, apply strict merchandising guardrails, match your site’s look and feel, and send the resulting intent into your marketing and analytics stack (when configured).
Where can Cartful be embedded?
Cartful can be implemented on PDPs, collection pages, landing pages, or on a dedicated quiz page. Micro quizzes can also be placed in a banner on collection pages.
Do you support complex conditional branching?
Yes. Cartful supports robust conditional branching, including complex logic, so shoppers can see different paths based on their answers.
How do recommendations stay under merchandising control?
Cartful supports multiple recommendation approaches (custom scoring, rules-based scoring from product data, and decision trees) and gives teams strict control over eligibility, exclusions, boosting, guardrails, and out-of-stock fallbacks. AI can suggest rules, but your team reviews and approves final behavior.
Do you store personal data?
By default, Cartful stores aggregated analytics, not personally identifiable data (PII). Emails and names can be captured and sent via encrypted API directly to downstream tools when configured. Cartful does not store IP addresses or device identifiers, and free text answers are not stored anywhere.
“Are you SOC 2 certified?”
“Yes. Cartful is SOC 2 Type II certified.”
“Who is Cartful for (and not for)?”
“Cartful is a strong fit for brands with complex catalogs that care about precise recommendations, strict merchandising control, design flexibility, and real partner support. It works on Shopify/Shopify Plus, SFCC, and other enterprise stacks. It’s not the right fit if you just need a lightweight quiz for a small store, a generic survey tool, or you don’t need merchandising control or ongoing iteration.”
See Cartful in action
Get a live walkthrough tailored to your catalog.