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What we're learning about how people and AI agents shop, and what brands need for both.

Getting AI to recommend the right products. More than one product could work. Teach AI to pick the same one your team would. Beside it, a store's row of three running shoes, each with a one-line reason for who it's right for.

How to Get ChatGPT and Google to Recommend the Right Products

AI assistants like ChatGPT and Google's AI Mode recommend products from three sources: your product data, your product pages and what the rest of the web says. Together they show what each product is, but rarely your team's judgment about who it's right for. Here's how to add it.

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Chosen and delegated shopping. Some purchases we choose, others we hand to an agent. Both need your team's judgment. Beside it, a product in the Cartful Library with the team's reviewed calls on who it's right for, and why.

Chosen vs. Delegated Shopping: What Brands Need for AI Agents and for Shoppers

AI agents need a clear answer they can read about who each product is right for. Shoppers who choose need help on your site. Both should come from your merchandising team's judgment, kept in one place.

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